Singularity Summit Activation
TBWA Hunt Lascaris (Johannesburg)
Singularity Summit, Kyalami Conference Centre, Johannesburg
An architectural research project and event activation. An intensive research phase looked into the future of African cities investigating key themes of urban density, climate change, indigenous knowledge systems, lo-hi-tech and new forms of educational practice. The research aimed to locate a solution for a highly restrictive 12m2 exhibition stand space for the 2 day event: #futureproofAfrica.
The resultant exhibition is an immersive multi-sensory, touch, smell, light and sound-based experience of an imagined future African city. In this space indigenous hydroponic plants have infiltrated the living space and are coded to translate their sense of the occupants touch into musical sound, while historic artifacts provide opportunities for narrative interaction to re-tell their intimate histories.